Tuesday, May 31, 2016

 

Real Estate Advisor: June 2016

Finances and Buying a Home

 Home ownership has always been a top dream for millions of Americans, and with the many television shows, magazines and other media geared toward owning a home in the U.S., buying a home is very much a reality in our country. 

While we can get caught up in the very fun aspect of looking at homes, browsing the many websites dedicated to real estate, looking for a home or property is just one aspect in the entire home buying process. One part, of which is fairly important and might be casually looked over at the beginning, is that of getting one's finances in order to begin a home search. Finances area huge part of buying, especially if you'll be applying for a mortgage loan. To put yourself in a great position before your begin your home or property search, use the tops below regarding credit, a home budget and having cash for a down payment and closing costs to help you ensure you have your bases covered before you begin your property search. 

Credit

One of the most important aspects of your finances when it comes to buying a home, or even in general, if your credit. Your credit is your ability to obtain goods or services before payment. Credit, when it comes to home ownership, generally means a mortgage loan. The majority of buyers in the United States will have to obtain a mortgage loan in order to purchase a home or property, and that's ok. Mortgage loans have been around for decades, helping buyers who might not have a cash payment be able to afford a home. If you are one of the thousands of home buyers that will need to look into a mortgage loan, getting your credit in order before looking at homes in an excellent step to take in getting your finances in order. 
Your credit is made up of your credit score and your credit report. A credit score is a three digit number that is generated based on what is in your credit report, and it basically tells banks and other lenders what your creditworthiness. Your credit report is a detailed report of your credit history, and the information is used to generate your credit score. 
When most people consider buying a property, one of the first things that's suggested is to get one's credit in order. This can mean a number of things, but it includes running a credit report, checking a credit score, and paying off or paying down any debts that might be outstanding in order to have a better credit score and higher creditworthiness. If you're looking at buying, run your credit report to make sure it's current, up-to-date and that there's nothing 'off' on the report. You want to make sure all the information that's listed is true and only pertains to you. 

Budget

We all can get wrapped up in the fun and excitement of property searches, and many times our wants and likes go beyond what our budget can afford. Once you have your credit in check, the next thing to do is determine your budget. The best advise to heed when thinking about your budget: you want to be financially comfortable. You already know your monthly expenses as a non-homeowner, but if  you don't, dedicate some time to sitting down and writing out all your monthly expenses to get an idea of how much you or your household spends each month. Compare this number to the amount of money you bring in each month. If you're already renting, you know how much of your income goes toward you rent, renters insurance, and any other expenses that come along with your rental unit. 
If you don't rent, once you have all of your spending written out, you'll have a good understanding of how much you have left each month that can go toward a mortgage payment or toward a down payment. An excellent tool that can be found on the internet is a Home Affordability Calculator - this helps to determine a comfortable monthly payment based on all of the other recurring expenses a household might have. 

Cash for a Down Payment and Closing Costs

Another part of finances when it comes to buying a home or property is a down payments and closing costs. You've made sure your credit is in order; you've figured out a comfortable budget for a monthly home payment; now is the time to set some cash aside. A down payment is generally required when taking out a mortgage loan. Most lenders require a down payment and it goes toward the total amount of the mortgage loan. Your down payment is going to be based off of the type of mortgage loan you get - which, percentage wise, can range all the way up to 20% of the total purchase price. There is no limit to the down payment, as you can pay as much as possible toward it, but for the majority of home buyers the down payment will be anywhere up to 20% of the final price.
Another cash expense of home buying is the closing costs. Closing costs are fees that are associated with the closing of a real estate transaction, and they are paid either by the buyer, seller, or both parties together. The costs are based on the type of property that is purchased, the location of the property, and a number of other things, but for the most part closings costs can range anywhere from 2 to 5 percent of the purchase price. Closing costs, just like a down payment, are made with cash, and sometimes buyers can negotiate for a seller to cover closing costs. To be on the safe side, have enough cash set aside to cover both a down payment and closing costs when buying a home or property. 
Buying a home is an exciting life event, but it's also a large financial event. Before you begin your home search, have all your bases covered when it comes to finances and the home search will be much more rewarding and less stressful in the long run.


Thursday, May 19, 2016

Real Estate Advisor: May 2016 

 Social Media and Real Estate

Social media has become a way of life in our country over the past decade. With more and more people using sites like Facebook, and applications like Twitter, Pinterest and Instagram, having a presence on social media is almost an absolute must. But what is social media? We hear that term a lot, especially on the news and in public places. Social media is those websites and applications that give users the opportunity to create and share content for the sole purpose of social networking, or communicating with others. Social media allows people and communities to connect in ways they were unable to in the past, paving the way for new or renewed connections. 

While many think  social media is only an option for those looking to share family photos or cat videos, social media has opened the door to new marketing opportunities, especially when it comes to real estate. Whether a buyer, seller or real estate agent, social media is an excellent tool to get to get the word out about properties, and should you be considering a real estate search soon, don't forget to look to social media for more ways to market your property or find your dream home. 

Popular Social Media Sites

Facebook

What is Facebook? Facebook is probably the most popular social networking site on the Internet. Used by people around the world, Facebook allows users to make posts,  share pictures and videos, and overall connect with friends, family and communities via the internet. Facebook allows users to get direct access to information via posts by people in their groups. If you're utilizing Facebook for real estate marketing, you have the ability to post listings, property pictures and other information that users will find immediately helpful. Not only that, but with the fact that Facebook users are all somehow connected via friends and groups, your listing can be shared beyond your immediate group of contacts, making Facebook a great word-of-mouth marketing tool.
The common age group of Facebook users is 25 to 34; many people who use Facebook will be interested in real estate or know someone who is. Facebook also allows users to share information about their communities and neighborhoods that might not be found on a website (because it comes directly from the people living in the community), so the amount of information that can be assessed via Facebook is almost limitless. 


Twitter

What is Twitter?  Twitter is an online social networking site that is also used by people around the world. The draw of Twitter is that it's a rolling conversation: it's fast-paced and posts are limited to 140 characters or less. Users have the ability to post pictures, videos and links to other media or websites that can be readily accessed by their followers. Twitter is also an excellent marketing medium because it has a great search function: if you're looking for information about a certain city, community or neighborhood, it's likely you'll be able to find Twitter conversations (or 'tweets') with relevant information and responses. 

Marketing with Twitter requires a lot of engagement on both sides of the coin. Because Twitter conversations are constant, the more effort that's put forth on Twitter means the greater reach of your posts and the people who will receive the information. Twitter is a great tool in that users have the ability to attach hashtags, or #, to apply keywords or phrases to a post. This allows for greater reach, as anyone can search for a keyword or phrase, meaning the number of people that can find your post is only limited to the total number of Twitter users. 

Instagram and Pinterest

Instagram and Pinterest are both online social networking services that rely heavily on images. Instagram users share photos and videos, either their own or those of others, and Pinterest is an application that allows users to share those pictures or compile them together into "pin boards." The benefit in both of these social media sites is the ability for users to share media - whether it is pictures or videos. People in general crave visuals - we are visual beings, especially when it comes to homes and properties. Visuals have been found to create and boost user engagement, and both Instagram and Pinterest are an excellent way to showcase a listing's pictures and information. Both are also great tools for anyone looking for ideas on curb appeal, ways to stage a home, or even those looking for ideas on updating a property to get it ready to sell. 

Social media has become a way of life in out ever changing, technological world. Real estate is a competitive market for both Buyers and Sellers, and social media is a great, readily available tool for anyone interested in real estate to utilize to their benefit. Check out some of these sites and see the endless possibilities of social media and real estate.