The Best Time of Year for Real Estate

The Best Times of Year for Real Estate

For many in the United States it seems as though real estate season starts in the spring and ends just as the kids head back to school in the early fall. While many home and property sales take place in the spring and summer, the reality of the real estate market in the United States is that it's all about timing. Whether you're a buyer or a seller of a home or property, there are optimal times throughout the year, but for the most part, the real estate market and when it's 'hot' depends on where you're located and the time of year or season. 

Spring and Summer

Real estate inventory fluctuates with each season. For many of us that peruse the market throughout the year, the spring and summer months (for the majority of the country) seem to be when the most properties are available. Spring and summer and even early fall are considered the best times for real estate for buyers as the market will see a wide variety of properties, but it also likely means more competition from other buyers. The reality of this, though, is that if you live in a competitive real estate market, no matter the time of year people will search for real estate and sellers will be able to sell their properties.

One of the main things that drives an influx of real estate in the spring and summer are households with children - parents want and like to move when kids are out of school. If you live in an area where there are a number of families, or where schools are relatively close, spring and summer are great seasons for properties.

Location plays a huge part in the best time to list a property. Areas that are known for their seasonal visitors (think snowbirds) will see more traffic during those seasonal times when people are in town. For example, if you live in a mountain area that sees more visitors in the winter because of snow or winter sports, listing in the winter might be a better way to attract potential buyers than listing in the summer when visitors are limited.

A handy tip for sellers: if you're going to have an open house, the first Sunday of every month is considered the best day to host it. Many listings will hit the market on Thursday afternoon or Friday morning and have a rushed open house the Sunday after. To create intrigue and build momentum for your property, talk with your agent or Realtor to have your listing appear on Monday or Tuesday and follow with an open house the following weekend.

Fall and Winter

Early fall is also a very popular time to list property. Buyers will find a good number of listings hitting the market by those sellers who were not quite ready to list over the summer. If you're a buyer, the winter is also a great time of year for buyers as sellers who are motivated and eager to sell will have no issue listing in the winter and making a deal. Listing in the winter allows sellers to get what they want for their property rather than feel pressured to make quick decisions in the spring or summer when competition is hot.

Real Estate in General

The real estate market in the U.S. will always see motivated sellers and buyers throughout the year. There are times in each season when listings and properties will be more plentiful. But it's important to remember that while there might be more properties in the summer, that doesn't mean the market will be any less competitive. Competition is the name of the game in many U.S. markets; if you're interested in a new home or property, start your search as soon as possible.

Spring and summer will see more properties and greater competition while the late fall and winter will attract more serious sellers and buyers will find less competition overall. If you're looking to buy or sell remember to enjoy yourself, and work with your agent or Realtor so you have the best real estate experience you can have.

Exterior Updates to Boost Resale Value

Exterior Updates to Boost Resale Value

One of the best tools in a seller's arsenal is curb appeal. The outside of a home or property is one of the first things a buyer sees, and while many times it's not on the outside that counts, when it comes to real estate, the outside of a home plays a huge part in whether a buyer is going to want to take a look inside.
If a property can catch a buyer's eye from the get go, the probability that the buyer will want to look inside exponentially grows. If you've put your property on the market and are not attracting the number of potential buyers you'd like, or you're considering putting your property on the market and would like to give it a step above the other options on the market, consider these exterior home updates to help attract more buyers and help the resale value of your home or property.

Landscape

Unless your home or property is in an urban environment, say the middle of the city, it's highly likely you have some kind of yard or landscape. While not all homeowners enjoy working in the yard, a front yard or outdoor area makes a huge first impression on house hunters. Not to mention that 92 percent of home buyers now begin their search online, looking at pictures of homes, so showcasing the front of your home by landscaping or adding natural elements will undoubtedly help attract buyers and overall add to the total value of the home.

Update Paint

 Paint colors can make or break a house sale. If your property is on the market, or you're thinking of selling, consider adding a new coat of paint to help add value to your property. Depending on the size of your home, painting the exterior of a home can go for one thousand dollars and up, but the average return on the investment is about ninety percent. If your budget is tight and can't accommodate new paint, consider renting or buying a pressure washer and washing down the sides of your home. Pressure washing is not only more affordable, but it can also bring new life to a tired exterior paint job.

Replace Front Door

The front door of a home says a lot about a property and even about the seller. A high quality front door will not only stand out in pictures but also appeal to any buyers who might drive by the property. If your front door could use a facelift, consider investing in a wood or fiberglass door. Both types have a high-end look and feel and can help to boost the resale value; but if your budget doesn't have the room for a brand new door, replacing the door hardware and adding a new coat of paint can help invigorate a tired door and still catch the attention of potential buyers.

Install New Windows

Windows can tell a buyer a lot about a property. If your home's windows are older (single-pane), leaking or seals are broken (there is noticeable moisture between the panes), broken or otherwise not in the best condition, and it's in your budget, consider installing new windows before you put your home on the market. Many windows are now created to be energy efficient, saving homeowners money every year through energy savings, and the average return on investment is ninety percent. Not only do buyers like the idea of having new windows in a home, but replacing any windows will no doubt boost the resale value of a property.

Update Siding

Not every home or property suffers from old or bad siding, but siding is another item that immediately pops out to buyers. Many older homes have vertical siding, and while there is nothing wrong with vertical siding, some buyers will be turned off by it. A great way of increasing a home's resale value is to consider replacing siding - the national average for return on investment for updating to fiber-cement siding is almost eighty-five percent. If your budget can't take new siding for the entire home, but you want to change your vertical siding, consider adding new siding to the front of the home. While it's not a total redo, the majority of buyers will be attracted to the new siding, and it will add to the overall resale value of the home.

 

 

 Social Media and Real Estate

Social media has become a way of life in our country over the past decade. With more and more people using sites like Facebook, and applications like Twitter, Pinterest and Instagram, having a presence on social media is almost an absolute must. But what is social media? We hear that term a lot, especially on the news and in public places. Social media is those websites and applications that give users the opportunity to create and share content for the sole purpose of social networking, or communicating with others. Social media allows people and communities to connect in ways they were unable to in the past, paving the way for new or renewed connections. 

While many think  social media is only an option for those looking to share family photos or cat videos, social media has opened the door to new marketing opportunities, especially when it comes to real estate. Whether a buyer, seller or real estate agent, social media is an excellent tool to get to get the word out about properties, and should you be considering a real estate search soon, don't forget to look to social media for more ways to market your property or find your dream home. 

Popular Social Media Sites

Facebook

What is Facebook? Facebook is probably the most popular social networking site on the Internet. Used by people around the world, Facebook allows users to make posts,  share pictures and videos, and overall connect with friends, family and communities via the internet. Facebook allows users to get direct access to information via posts by people in their groups. If you're utilizing Facebook for real estate marketing, you have the ability to post listings, property pictures and other information that users will find immediately helpful. Not only that, but with the fact that Facebook users are all somehow connected via friends and groups, your listing can be shared beyond your immediate group of contacts, making Facebook a great word-of-mouth marketing tool.

The common age group of Facebook users is 25 to 34; many people who use Facebook will be interested in real estate or know someone who is. Facebook also allows users to share information about their communities and neighborhoods that might not be found on a website (because it comes directly from the people living in the community), so the amount of information that can be assessed via Facebook is almost limitless. 

Twitter

What is Twitter?  Twitter is an online social networking site that is also used by people around the world. The draw of Twitter is that it's a rolling conversation: it's fast-paced and posts are limited to 140 characters or less. Users have the ability to post pictures, videos and links to other media or websites that can be readily accessed by their followers. Twitter is also an excellent marketing medium because it has a great search function: if you're looking for information about a certain city, community or neighborhood, it's likely you'll be able to find Twitter conversations (or 'tweets') with relevant information and responses. 

Marketing with Twitter requires a lot of engagement on both sides of the coin. Because Twitter conversations are constant, the more effort that's put forth on Twitter means the greater reach of your posts and the people who will receive the information. Twitter is a great tool in that users have the ability to attach hashtags, or #, to apply keywords or phrases to a post. This allows for greater reach, as anyone can search for a keyword or phrase, meaning the number of people that can find your post is only limited to the total number of Twitter users. 

Instagram and Pinterest

Instagram and Pinterest are both online social networking services that rely heavily on images. Instagram users share photos and videos, either their own or those of others, and Pinterest is an application that allows users to share those pictures or compile them together into "pin boards." The benefit in both of these social media sites is the ability for users to share media - whether it is pictures or videos. People in general crave visuals - we are visual beings, especially when it comes to homes and properties. Visuals have been found to create and boost user engagement, and both Instagram and Pinterest are an excellent way to showcase a listing's pictures and information. Both are also great tools for anyone looking for ideas on curb appeal, ways to stage a home, or even those looking for ideas on updating a property to get it ready to sell. 

Social media has become a way of life in out ever changing, technological world. Real estate is a competitive market for both Buyers and Sellers, and social media is a great, readily available tool for anyone interested in real estate to utilize to their benefit. Check out some of these sites and see the endless possibilities of social media and real estate. 

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